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Innovation is a concept that companies are now eagerly pursuing intending to step ahead of their competitors, but in the end, very few manage to achieve it. Being innovative is not a matter of marketing, but strategy. It is of no use that in all your advertising messages, you include the word "innovation" if your actions are not contributing to...
One of the most difficult challenges that every person who makes the decision to undertake must face is to change their way of thinking and working . Many people start their businesses and manage them under the labor paradigms that have been implanted in their heads for years, making it difficult for them to achieve the results they expect. You cannot build a...
When it comes to finding excuses, we will always find very good ones to justify why we continue to postpone our dreams and goals indefinitely; However, there are two excuses that are usually the exit door for those who want to start a business, but do not dare to take the first step: I do not have time and I do not...
Selling is much more than knocking on doors, making cold calls and demonstrating the uses of products. Buyers do not want to deal with sellers until they are convinced of what they want and thanks to this, Social Selling was born . The variables that are part of the purchase process have evolved. Users prefer to search for information on the Internet and social networks ,...
Many people believe that going to the university and obtaining a degree is a guarantee of success; or, that not doing it can be considered an absolute failure. In the past, if you studied hard and earned a good degree, you were assured of a stable job and a successful life. However, times have changed, and this old formula no...
Throughout his 55 years of life, Steve Jobs received dozens of accusations of fraud, plagiarism and labour exploitation. In contrast, in 2012 he was chosen by Fortune Magazine as the most significant entrepreneur of the modern era thanks to his contributions to the business world ... Was Steve Jobs a genius or just someone who made money taking advantage of the talent of others? Steve Jobs and his...
Major Causes of business failure in Nigeria
It has been said that nine out of every ten newly opened business fail within three years of their operation. But what really could be the major causes of business failure in Nigeria? Indeed, the Nigerian government are to be blamed to an extent because they have failed in ensuring the development and sustainability of businesses in the nation through...
Becoming an entrepreneur
To most people, becoming an entrepreneur seem like a dangerous and scary move to make. They want the smooth ride. They don't want to be the one taking those tough business decisions. They are scared of losses which is sometimes experienced in the business. They are afraid of being looked up to and leading other people. So even though they...
Register your business name in Nigeria with CAC
So, I was having this discussion with a friend, and I asked him"would you consider to register your business name in Nigeria?" and he was like "is that still relevant?". I giggled and proceeded to tell him how necessary it still is. Registering a business name in Nigeria with CAC is very necessary even though most companies do not bother. Under...
Google My Business page
Google My Business is another product offered by Google for free and is used mainly by local businesses. It is designed for local businesses because it offers them online tools allowing them to have a contact window with users, prospects and customers. If you have a business and do not have a website, you can use this page to have...
strategies to grow your e-commerce
Do you own a physical store and have you decided to find new customers through online sales? Well, remember though that the development of an e-commerce site cannot be left to chance! Selling online is not as simple as many think. It is not enough to create a website and go online to sell your products. The first step to take to...
How to start a pure water production business in Nigeria
Starting a pure water production business in Nigeria is a fantastic investment you could ever think of making. However, it is no child's play as it requires quite a considerable amount of money to start up. When starting a pure water production business in Nigeria, it is essential to conduct a  feasibility study of the location you want your sachet...
Blogging business in Nigeria
Starting a blogging business in Nigeria and making it work properly requires a lot of time and resources, whether you are a private individual or a business owner. The percentage of those who give up shortly after starting a blogging business in Nigeria is very high: one of the main reasons is that many do not need to create one. Sometimes...
Having an entrepreneurial spirit means living on the edge, dreaming great things, believing in your abilities, and doing everything possible to make it a reality. Entrepreneurs are a unique species, and this is because they not only think, but also act differently. Below we've listed some important characteristics of an entrepreneur, most of which every entrepreneur should possess if they are...
Liquid soap production has become a popular trend in Nigeria since it's invention. It is used by many for domestic purposes like washing of clothes, kitchen cutlery, cleaning of the house and it is also used as a hand sanitizer in restaurants and hotels. It is one of the small scale business that moves fast in Nigeria The demand for liquid...
In this article, we would be teaching you how to write a business plan in Nigeria which without, starting your own business will be very much difficult. The objective of any business plan is to guide you and help you assess the viability of your project. In it, you get to analyze and prioritise your project in operation, which will help...

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